Winner of the HFES Kaplan Human-Centered Product Design Award (early 2000’s) this stroller had numerous patentable innovations and was extremely popular with those who bought one (judging by Amazon reviews and reviews elsewhere).

Strollers (pushchairs) are everywhere and so this project was a perfect opportunity to focus on natural observations, rather than conversation. Evenflo knew the main issues that would come up in conversation – the bigger challenge was knowing what kind of solutions would work.

Observations were conducted at the zoo, at shopping malls and in airports and a mind-map collected together the observations, along with the needs they represented and the kinds of solution that they might invite.