Whereas we used to think we were designing a product or an interface for a user, we now think of experience design. As a consequence we have to recognise that products affect the experiences of many more people than just the user.
This website is primarily intended for people already familiar with user experience design and the ideas of user-centred design (or design thinking, or human-centred design).
We start from various assumptions about basic knowledge and design processes and tools and we want to help practitioners of design move their work (and their products, or clients’ products) into a new, more confident world that has more impact on all those who are affected by the products and services.
There are 6-7 themes that help structure this website and these themes are briefly introduced below – following the link will bring you to more detail, coupled with examples and a variety of opinions (debates) on that theme