People-centered Design

What is the role for data, analytics and AI?

Increasingly the experiences we are designing products for entail the collection and sharing of lots of data. As well as the broader questions about who owns the data, there is also the need for the presentation of data to be designed and it isn’t obvious that traditional design methods address this very well.

Loading...

Opinions

Loading...

Don’t write interview guides

If you are going to meet with users and do some qualitative research then I hope you have had it drilled in to you to carefully construct an interview guide. Now, I ask you to remember that lesson, but throw away the interview guide!

The role of data and user feedback

It seems almost sacrilegious to say it, but I think it is really important to maintain significant caution around data obtained from user feedback, testing or group discussions. Too often I hear people proudly say that all their design decisions are based on feedback from users, or one hears leadership

Methods / Tools

Loading...

Customer Encounters

Finding new ways to encounter customers is a vital part of a healthy people centred design culture. At Harmony, staff were required to listen in on Technical Support phone calls for a minimum of hours every month. This was very effective in shifting the culture. Going out into the world

Writing a good conversation guide

Examples

Loading...