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People-centered Design

  • People?
  • Centered?
  • Design?
  • Experience
  • Quality?
  • Data
  • People?
  • Centered?
  • Design?
  • Experience
  • Quality?
  • Data

Users or customers?

A remarkable and much-loved product that took experience design very seriously. Everyone who worked n product design and engineering was expected to spend 4 hours per month listening to Customer Support phone calls; they did usability testing or user research every Friday afternoon and all managers were expected to do home visits to customers once per month.

Related Stories

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Harmony Design Culture
Harmony Design Culture
As well as the usual processes of research and design, the team at Harmony developed a set of rules in which all the team were required to have regular customer encounters – from senior leadership down to junior engineers.
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Opinions

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A map of whose journey?

Journey maps, experience roadmaps, customer experience journeys are all common tools nowadays, but a key question that needs to be asked is "whose journey are we mapping?" and is that the right person?

Themes

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Which people?

Whereas we used to think we were designing a product or an interface for a user, we now think of experience design. As a consequence we have to recognise that products affect the experiences of many more people than just the user.

Methods / Tools

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People-centered Design
  • People?
  • Centered?
  • Design?
  • Experience
  • Quality?
  • Data
  • People?
  • Centered?
  • Design?
  • Experience
  • Quality?
  • Data

info@peoplecentereddesign.org

© 2025 David Gilmore